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A Guide to Help You Pick the Best Air Purifier for Your Loved Ones

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Holidays are around the corner. This is the time of year when people start purchasing gifts for their loved ones. If you are going to purchase an air purifier for someone you love, we have some helpful tips for you. If you want to purchase the best unit, you may be able to use this guide to your advantage. Read on to find out more.

1: Set Your Budget

Just like anything you purchase, make sure you have set your budget first. The price of the unit will vary based on a lot of factors, such as the capacity, filter type, features, and brand of the unit. If you don’t have a flexible budget, we suggest that you go for a product that is available to purchase for less than $300.

2: Consider the Needs of the Recipient

Your next move is to consider the needs of your recipient. If you are going to purchase this unit for everyday use, we suggest that you go for a unit that comes with a HEPA filter. On the other hand, if your loved one has a specific need, we suggest that you consider a specialized unit.

For example, if they are more prone to respiratory issues, such as allergies and infections, we suggest that you get a UV purifier for them. The devices are designed to neutralize viruses and bacteria.

3: Think About the Available Space

Another primary factor is to consider the available space in the office or house of the recipient. For example, if they need a general-purpose unit for a small apartment, you may want to consider a filterless unit.

On the other hand, if they have plenty of free space, you may consider a bigger unit that features a higher airflow rating. These units are powerful enough to cover a large face.

4: Consider Extra Features

Lastly, we suggest that you consider additional features that they will just love. For example, some units come with an indicator that turns on when the filter needs to be replaced. This will allow the user to change the filter so that the device continues to work properly.

So, you may want to consider these features before you place your order. These features may not be important to you, but your friend may just be over the moon.

Long story short, we suggest that you consider these four tips if you are going to purchase a gift for your loved one on these holidays. Since the air is full of pollution during winter days, nothing can make a better gift than an air purifier. Therefore, you should consider these tips before looking for an online or physical store to make your purchase decision.

Top 4 Advantages of Using Social Media Sites

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For today’s business owners, social media sites have become primary sales and services platforms. If you have not tapped into these resources to grow your business, know that you are missing out on some great opportunities. In this article, we are going to take a look at some advantages of using social media websites to help you expand your business.

1. Demographics Research

All social media platforms have a great deal of information about their users. And the good thing is that plenty of this information is accessible to business owners via special tools like Facebook insights.

With these tools, you can get a better understanding of your demographics, their interests, needs and buying habits. So, you can create better marketing strategies and products.

2. Sales Leads

The primary goal of marketing campaigns is to help business drive sales. By publishing your business ads on these platforms, you can target your niche segments. As a matter of fact, this is the most effective technique as far as getting new customers is concerned.

Today, business owners or their representatives are members of groups on social media networks. This helps them develop credibility and get leads at the same time.

3. Customer Groups

Now, almost every business has a social media group or page for their old or potential customers. The idea is to give feedback, share ideas and achieve a deeper insight into what customers need.

If you want, you can also start private groups in order to offer exclusive deals and promotions. So, all you need to do is invite your returning customers to like or follow your page. This is another major advantage of these websites.

4. Social Proof

Typically, referrals are the best prospects you can get. Joining social media groups can make it easier for your customers to get the word out about your products or services. Aside from this, you can also allow your customers to rate your products or services on these sites. Getting 5-star reviews can do wonders for your business.

Positive reviews and testimonials are the main factors that play a great role in generating leads. In addition, many buyers ask for recommendations online before placing an order to buy something they need. If you have social media presence, your returning buyers will direct their friends to your page.

Some great Networking Platforms

Nowadays, there are many top social media sites. You can sign up on any of them to get started. Listed below are some of the top players in the field:

Facebook: Without any doubt, Facebook is the top network sites. The site allows you to create both personal and business profiles.

Twitter: This is another quite popular platform that allows you to create and post brief posts. You can post breaking news on Twitter, for instance.

Instagram: This platform is all about images and videos. You can use it to highlight your product styles and images, especially if you deal in clothing or electronic items.

Sharfly:

Sharfly is a good alternative to Facebook. However, it offers many new exciting features. For instance, it allows you to create a product store without charging your any fees. Plus, it has a reputation system based on likes and dislikes. So, it’s a great social media site.

So, these are some major advantages of using social media sites for businesses. Hopefully, this helps.

5 Insider Tips to Negotiate Effectively With Influencers

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Registering on a data-driven influencer marketing platform gives a great start to your influencer collaboration. But there is no standard pricing in the industry for influencer collaboration. This is the reason negotiating with influencers is the trickiest part. On one hand, you have your budget limitations while on the other hand, you need to take care of the influencer’s interest. It makes the job difficult.

But with a little research, you could master the art of negotiation with influencers. Here are some insider tips to get you started:

1. Be Specific About Your Content Needs

Being ambiguous about content requirements while interacting with influencers brings a lot of confusion to the parties involved. Eventually, most influencers end up giving you a higher quote than usual. It’s because they perceive things in a different way than you want to convey to them. You should be very specific when asking about content timelines, engagement expectations, quantity and nature of the content. It’s the only way to strike a great deal.

2. Discuss Content Usage Rights

To negotiate a better deal with social media influencers than usual, you need to stay transparent about everything. You need to talk to influencers about the post ownership rights. If you want your brand to take ownership of the content usage rights, you need to discuss it beforehand with influencers. Also, you need to clearly mention it in your contract.

3. Set the Price As Per Engagement Levels

You might have some expectations about the content engagements. You need to reveal it to the influencer and set up a threshold engagement level for each post. However, you should also talk about a different compensation approach if the content fails to meet the expectation levels you have agreed with the influencer. This way you would be able to put a tab on the pricing and negotiate effectively.

4. Offer a Long-Term Partnership

An influencer might like to charge high for a short gig. But for the long-term collaboration, he might be willing to negotiate a lower price than usual. You could leverage this opportunity to build a long-term relationship with the influencer while keeping the budget to minimal.

5. Consider Offering Perks

If you don’t have a whopping amount of money to spend on your influencer marketing campaign, you can still compensate them with perks. You just need to jot down a few creative ideas to pitch the influencers smartly. If you do it right, there are chances that the influencers will agree to negotiate a lower fee with you than their usual fee. Put your negotiation skills to work and you will be amazed to see positive results.

Conclusion

Remember that negotiation with influencers isn’t any rocket science. You could make easily make it through with a little bit of smart work. Using a data-driven influencer marketing platform works like a charm if you can negotiate a better deal with influencers. Some of the useful tips have been mentioned here for you to put to work and meet your campaign’s objectives in your budget.